Lead-generation apps for B2B companies
Your prospects are doing their homework before they ever talk to sales.
Give them something useful to work with. We build assessments, quizzes, scorecards, and other interactive tools that help buyers make sense of their options. What they tell you along the way gives your sales team a better starting point for the first call.
Where is your lead generation getting stuck?
Answer five questions to get a practical recommendation, including whether a buyer tool is worth considering.
No email required. Your answers are used in this browser to create the recommendation.
Start with the question your buyer is trying to answer.
Before someone asks for a demo or gets in touch, they may need to work out whether your offer fits, whether a change is worth the effort, or how to explain it to their team. A useful tool gives them a way to work through that question in their own situation.
The result might be a clearer set of requirements, a cost breakdown, or a plan they can share with colleagues. If they choose to talk with you, the conversation starts with more context.
- Buyer question
- Useful output
- Relevant next conversation
The app needs a clear job and a place to do it: on a product page, in event follow-up, in a sales conversation, or through a partner.
What could this look like for your buyers?
These are illustrative examples of the work. The right tool depends on the question your buyers need help answering.
- Tool
- Fit explorer
- Buyer inputs
- Goals, constraints, and what they already have in place.
- Useful output
- A fit summary that explains suitable use cases, trade-offs, and situations where the offering may not be appropriate.
- Where it could belong
- A relevant product page or follow-up to an initial sales conversation.
Your immediate need is reporting rather than a full system replacement. Clarify the reporting requirements first, then check whether your existing system can support them.
A sample to show the idea, not a real client result.
How we decide what to build.
Choose the buyer problem.
We look at the questions prospects ask, what they need to decide, and where conversations stall. Then we choose one problem worth helping them work through.
Build a focused tool.
We design the questions, logic, and results around that problem. The output should be useful on its own, with a clear next step for someone who wants help.
Put it to work.
We choose where people will encounter the tool and how your team will follow up. Once it is in use, we look at what buyers and sales conversations tell us.
Sometimes the first recommendation is to improve your reach or follow-up rather than build an app. The point is to give the right people a useful next step.
Is this a good fit for your business?
This tends to make sense when buyers need to understand or justify something before purchasing, and your team answers the same questions repeatedly. It also helps to have a realistic way to put the tool in front of those people and someone ready to respond when they ask for help.
We have a particular focus on vendors serving associations, where buying decisions often involve staff capacity, existing systems, and several people’s priorities. The same approach can work in other B2B markets.
Practical questions
What question do your prospects keep asking?
If you have one in mind, send it over. We can talk about whether it deserves a tool and where that tool could be useful.
Prefer email? Write to chris@commonpoint.co